In today’s media world, publishers quite often produce their magazines in both Printed and Digital formats – this way, they are catering to the new digital age as well offering the more traditional and well established magazine format.
Whilst newsagents and supermarkets account for printed magazines distribution, finding platforms for digital magazines can be a much more challenging prospect.
In order to provide a solution HM Communications will work in partnership with a number of brands that can offer a digital platform with large numbers of unique users.
HM Communications is delighted to announce that we have just entered into an agreement with Sky Sports that Golf Chic® – which is the official magazine of the Ladies European Tour (LET) will be positioned on the Sky Sports website.
The partnership enables Sky Sports to offer a premier female golf magazine to its clients in Solheim Cup year. In turn, the publication can help Sky Sports with marketing of the tournament that will be screened live by them on their network in September. Clearly a win-win for all of the stakeholders involved and more importantly a massive bonus to the advertisers who will clearly benefit from being on a very important digital sports platform with a large consumer base. (Sky Sports have at least 4 million unique users every month).
We do hope that golf fans enjoy reading Golf Chic® and we believe that this brand building publication, in partnership with Sky Sports, will continue to help elevate the image of ladies golf in the UK and Europe.