Christmas with Le Cordon Bleu – Fortnum & Mason and KellyBronze turkeys
We are delighted to announce that in May this year we entered into a partnership agreement with Fortnum & Mason and KellyBronze turkeys with Christmas with Le Cordon Bleu – which is the official magazine of Le Cordon Bleu London.
The magazine is designed to target an affluent audience of consumers that celebrate Christmas in style and the brand collaboration between the magazine and Fortnum & Mason and KellyBronze turkey customers was a perfect match.
PERFECT PARTNER MARKETING
These partnerships have enabled both Fortnum & Mason and KellyBronze turkeys to send a digital copy of the magazine to their online data base of clients. This invaluable tool has been used by both of these companies as part of their marketing activation campaign for Christmas. This in turn presents an exceptional opportunity for the brands who are marketing and advertising to influence consumers at Christmas. The partnership enables both Fortnum & Mason and KellyBronze turkeysto offer a premier food and drinks magazine, with culinary recipes and expert tips from the finest Chefs at Le Cordon Bleu London, to their loyal clients at Christmas. Clearly a win-win for all of the stakeholders involved and more importantly a massive bonus to the advertisers who will clearly benefit from being on a very important digital platform with a large consumer base – Collectively Fortnum & Mason and KellyBronze turkeys offer over 350k online clients.
We do hope that food lovers enjoy reading Christmas with Le Cordon Bleu and we believe that this brand building publication, in partnership with Fortnum & Mason and KellyBronze turkeys will continue to help elevate the image of Le Cordon Bleu London – the number one culinary arts training association in the world.